Powering Subscriptions Forward: 2025 B2B Subscription Heroes

At Younium, we’ve always believed that behind every great subscription business is a great finance and ops team. Sure, tech and processes matter — but it’s the people who actually make it work.

Earlier this spring, we launched the Younium B2B Subscription Heroes Awards to recognize the people who make subscription businesses work, the thinkers and doers in FP&A, revenue ops, and finance who drive growth, solve tough problems, and keep it all running behind the scenes.

After receiving strong nominations, our panel — made up of Younium’s leadership team and a few sharp external experts — carefully reviewed each submission to find the standouts.

We’re excited to now introduce the 2025 B2B Subscription Heroes:

B2B Subscription Heroes Winners

Helena Bergman, Financial Controller, Farmforce

Helena is the go-to person when things need to get done right. She led the shift from spreadsheets to a true subscription system, bringing structure, clarity, and control to complex, multi-country operations.

Known for her sharp eye, can-do attitude, and sense of humor, Helena makes tough tasks look easy — and keeps everything running smoothly.

Mia Frank, Finance, iBinder Group

Mia has taken full ownership of subscription management at iBinder, shaping the role into a key driver of improvement and collaboration.

With a strong sense of accountability and a sharp grasp of systems and processes, she’s aligned teams across the organization and built a foundation for more efficient, scalable workflows.

Malin Brottman, Revenue Controller, Quinyx

Steady, precise, and relentless when it counts — that’s how colleagues describe Malin Brottman. As Revenue Controller at Quinyx, Malin has single-handedly managed invoicing for over 1,000 customers. 

Her methodical approach, attention to detail, and deep operational control keep everything on track, even at scale.

Johan Sandegren, Revenue Controller, Quinyx

Johan combines curiosity, drive, and a genuine desire to help others. He consistently goes above and beyond to support his team, share knowledge, and improve the way they work.

Focused on both results and people, he’s proactive, collaborative, and always looking for ways to raise the bar. A true subscription hero.

Levi Sips, Business Controller, BCS HR Software

Levi has been a driving force behind BCS’s subscription operations — rolling out Younium across multiple product lines in just a few months. He streamlined processes, boosted transparency, and set the foundation for scale.

What sets him apart? He doesn’t just use the tools — he gets how they work, spots what’s missing, and pushes them to be better.